Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

Engagio announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as

https://www.cmscritic.com/engagio-launches-first-engagement-based-attribution-capability-for-measuring-both-marketing-and-sales-impact/